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Chip NYC is a Queens-orginated cookie shop known for large gooey cookies & creative flavours that led them to go viral. With their first Manhattan project on the horizon, we were tasked with rebranding them from their current homemade, aesthetic to a more exciting brand that reflected their young social-media driven audience and creative offerings. They now have 5 stores and counting located around New York City. They have just launched a delivery system of box fresh cookies that can be baked at home.
Their unique shaped gooey centred cookies were a direct influence on the logo mark design. With a vintage touch to represent a nostalgia for cookies shared by everyone from all generations.
Once that was decided, we expanded on a world of Chip cookies, animating the illustrations of clouds to rain chocolate chips and rainbow sprinkles.
Their unique shaped gooey centred cookies were a direct influence on the logo mark design. With a vintage touch to represent a nostalgia for cookies shared by everyone from all generations.
Once that was decided, we expanded on a world of Chip cookies, animating the illustrations of clouds to rain chocolate chips and rainbow sprinkles.
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Together we worked on expanding their marketing visuals for social media and wider business development. Below are a range of animated gifs that can be found on Glify to use by Chip or the public to pimp up there Instagram stories and posts. This unique tool has been a great success with over 5 million uses this year alone.
illustration & Animation by Ewan Leckie at My Creative (UK)
Branding strategy with SaintUrbain (NYC)
Branding strategy with SaintUrbain (NYC)
